If you’re keeping up with all of the social media outlets, you’ve probably heard about Tumblr even if you haven’t explored it. It can be a great tool to get your brand out there, and we want to help you use it well.
So what is it?
Tumblr is essentially a micro-blog that allows you to share photos, videos, gifs, and stories right on the page, rather than having to share a link. With it you can reblog posts from other users (much like “Retweeting”), as well as create your own content to share. It’s mostly used by creative and artistic people under the age of 30, which is a great opportunity to market your brand if that’s even a portion of your intended audience.
How should you use it?
It’s simple. Tumblr is very visual. The content you post should be eye-catching, and quick and easy for your viewer to take in, kind of like a billboard. People use Tumblr to be entertained, and share the things they love and that make them laugh. If all you do is push your brand really hard, you most likely won’t end up with much of a following. Once you understand the kinds of things your audience is posting and reposting it will be easier for you to post similar content.
Things to remember.
Â Tumblr may not work for your brand. You really have to think about your audience with this platform. You also shouldn’t post things that are completely irrelevant to your brand (you should save that for your personal Tumblr). It wouldn’t hurt to stretch the limits, but once you step outside the realm of relevance you’re going to lose steam. You can be random, like this Skittles commercial, as long as you always tie it back to your brand.
This article by Neil Patel is where I got most of my information from, and rather than repeat everything he said, I thought it would be better to share it with you. It’s a great source of information if you’re at all interested in using Tumblr as a social media outlet.