Search engine optimization (SEO) is becoming a necessity for businesses around the world. Small and new businesses are in a great position to utilize this resource. Some of you may be asking, â€œwhat is SEO?â€ Simply put, SEO is the process of improving the rank of your website in search engines. For instance, someone new to Idaho Falls may want to find some screamingly good Chinese food. My first thought, as is many in my generation, is to type â€œIdaho Falls Chinese foodâ€ into your favorite search engine. If you are the owner of a Chinese food restaurant you want your website to be at the top of the list. In fact, according to an article by social media today the â€œtop 3 spots on Google get 58% of clicks.â€Â A good SEO ranking will allow a company to take full advantage of searches that contain related keywords.Â Currently there are an average of well over one billion Google searches each day. The question you have to ask yourself is how many of those one billion searches you may have missed out on because your company is on page 4 of the search results? SEO is the way to attract those customers who didnâ€™t know they were looking for you.
It is best to attain a good SEO rank organically. SEO is considered organic when the content on your website contains the information people are searching for. Letâ€™s say, for instance, that you run a sporting goods store. You could write blog posts for your website about the experiences people have had with your products and include their testimonials. It is important to not only write interesting, relevant content that will help your SEO results, but things that people will enjoy reading as well.
Now itâ€™s just a matter of doing it! Some of you may be saying â€œI am running my business, managing employees and customer issues, I donâ€™t have time to write about what is going on.â€ Well that is understandable. Many small business are so busy with keeping things running smoothly at work and balancing life at home that they simply canâ€™t commit the time it takes to promote their business through sharing content. Star Moose can boost your SEO by creating content for business owners who need a leg up on the competition. So, whether your business needs outside help or you are posting content on your own, a good ranking in SEO is incredibly important in todayâ€™s interconnected world.