An Image
The image is the first and possibly last thing people will see on your blog. If you have an image that is boring, or worse, no image at all, people will move on. No one wants to read without images, that’s why most people stop reading when they get too old for picture books. Your image should be able to tell the story of the blog by its self. Make sure your image is saying what you want your blog to say.
A Powerful Title
The title is what will direct traffic to the blog post and ultimately your website. Good titles should be catchy and clear, but most importantly, they should be relevant. Don’t promise your readers one thing in your title and then completely ignore it in the post. It will just make them lose trust in you and probably anger some of them. Keep it easy to understand, but make sure it pops. People who spend time online skim over plenty of titles. Make sure yours is one they want to click on.
Original Content
Don’t keep posting the same information but in different words. Don’t just steal ideas from the blog next door and reword it. Make sure you add your own touch of insight or ideas. People come to your blog to hear from you, not everyone else. Write in your own words and use your own ideas. Too often online people regurgitate the same information with a slightly different twist. This happens because everyone is talking about everything. Don’t regurgitate. Create something that others will regurgitate.
Honesty and Opinions
Don’t lie to your readership. Most people do not appreciate being lied to, so don’t. Be honest in your writings. Let your readers really know what is going on. This isn’t a newspaper you don’t need to stay unbiased. Say what you are feeling and thinking. People respond better to honest opinions than to neutral facts.
White Space
This may seem like an odd addition to this post but its truth is hard to deny. When blogs have one solid block of text, most people just move on. It’s too hard to decipher the important information so no one even tries. Use lists, block texts and paragraphs to organize your blog so your readers don’t have to work at understanding the point.