We were tasked with preparing Computer Lab Solutions for the BETT Middle East conference in Abu Dhabi. In order to keep costs low they gave us a bit of a challenge. The challenge: fit a trade show booth in the checked baggage you can have on an international flight.
With standard trade show displays out of the question, we turned to a simple, yet effective solution. We designed three posters and a banner stand that could be rolled up and placed in the luggage of their rep. The messaging matched the rest of their advertising and was small, light and modular. In fact, they continue to use the materials for some presentations when traveling light is required.